Technologically Advanced Modern World Essay Example | Topics and Well Written Essays - 2000 words

Technologically Advanced Modern World - Essay Example One such element is the image of women in the media. The image of women is distorted and misrepresented in visual media and hence, it has become a matter of concern for the society. This fact has been brought in open by feminists. In her UNESCO-funded study, Margaret Gallagher (1979) has raised her concern regarding the distorted image of women in media, as according to her, â€Å"media are potentially powerful agents of socialization and social change-presenting models, conferring status, suggesting appropriate behaviors, encouraging stereotypes† etc (Byerly & Ross 17). Hence, by repeatedly representing women as weak, irrational and ‘object’ for sexual pleasure, the media has damaged their image. Also, as far as the image of women in movies is concerned, the most disturbing image is the image of ‘monstrous-feminine’ in the horror movies. Feminists have observed that in horror movies, it is not the ‘females’ who are represented as a †˜monsters,’ but it is their femininity and the sexuality which is shown as horrifying and hence, monstrous (Byerly & Ross 21). This shows that it is the ‘male mind’ which tries to degrade the femininity through monstrous representation of females in horror movies. However, the theory that best helps people in understanding the representation of femininity and female sexuality as monstrous, is the theory of psychoanalysis, as it not only reveals the social structure that leads to it, but also the roots of misrepresentation of femininity as monstrous, that lies deep in the unconscious of male human beings. Image of Women In Movies Although there have been many changes in the technology and media, the image of women in the media has remained quite unchanged. Women have always been represented in cinema as weaker sex. The reason behind no change in the image of women in cinema is the unconscious aspects of the male mind, and the ideological concept of cinema, which are usually dominated by ‘males’ in the society (Mulvey 58). The unconscious aspect of the male dominated society, which considers women as nothing but an ‘object’ of desire or a weaker sex, is reflected in the female characters in the movies. Hence, cinema has become a mirror of the patriarchal system in the society. According to British film theorist and feminist Laura Mulvey, Hollywood has maintained its entertainment value by manipulating the mage of the women in cinema to please men’s visual desire of seeing women as sex object (Mulvey 59). Sadly, women are not only shown as an object of visual pleasure, but are also portrayed as human beings who are dependent on men for their social and personal status. The character and the role of woman is usually designed in such a way that she not only satisfies the unconscious sexual desire of men but at the same time, fits into the order of male dominated society. The dominant patriarchal order is woven i n the erotic representation of women in cinema (Mulvey 59). However, what is more disturbing than the image of women as weaker sex is the monstrous image of women shown in the movies. The reason behind this lies in the unconscious fears that are harboured by male human minds and hence, can be explained with the aid of psychoanalysis. Psychoanalysis Explains Monstrous-Feminine Since ancient times, women have suffered secondary status and inferior treatment at the hands of men in the societies. Men treat women in ill

Annual Reports with Calculations Assignment Example | Topics and Well Written Essays - 1250 words

Annual Reports with Calculations - Assignment Example Various classes of financial ratios are analysed based on financial statements of the organisation provided in its annual reports of 2012 and 2013. These annual reports cover the financial performance of the organisation for 2011, 2012 and 2013. The classes of financial ratios analysed in this report include liquidity ratios, solvency ratios and profitability ratios. Liquidity ratios are used to measure the ability of the organisation to meet its short term debt obligations as they fall due. One of the liquidity ratios is the Quick ratio. This ratio measures the ability of the firm to pay its current assets using its more liquid current assets (Ryan, 2004). From the financial ratios calculate, the quick ratios of Woolworths Ltd were 0.29, 0.31 and 0.32 in 2013, 2012 and 2011 respectively. This means that Woolworths could pay for its current liabilities 0.29 times, 0.31 times and 0.32 times in 2013, 2012 and 2011 respectively before its more liquid assets are exhausted. Therefore, the company was able to meet its current short term liabilities using its more liquid assets in 2011 and 2012 more than 2013. The ability of the organisation to meet its short term debt obligations using more liquid assets reduced over the three years under analysis. The company needs to manage its more liquid assets more effectively to improve its liquidity so that it can meet its short term financial obligations as they fall due. The second type of liquidity ratio used in this analysis is the current ratio. This ratio measures the ability of the organisation to meet its short term financial obligations using current assets as they fall due. It indicates the number of times current liabilities can be paid using current assets before the current assets are exhausted (Gibson, 2012). In 2013, the current ratio of Woolworths was 0.91 while in 2012 and 2011 the ratio was 0.86 and

Old house Essay Example | Topics and Well Written Essays - 750 words

Old house - Essay Example Today, people are able to communicate with the rest of the world instantly and can operate from anywhere in the world as there are faster modes of transport that move people from one place to another. Most people depend on the modern appliances to survive as it proves to be easy and time consuming to use them. For example the emergence of the microwave has made people become lazy as they use it t cook and warm food. One day after ten thousand years, someone will discover my house that was buried six feet below the ground. The house will be in a bad state but will still be intact. Upon entry, one is welcomed by a bad odour and this is due to the rotten and spoilt items in the house. On the walls hang pictures of my family and the rewards I won when I was a college student. One cannot help but notice a wall clock that is not functional. In addition, there are wall writings as well as different arts from different people. Most of the items in the old house will represent the kind of life the people in that generation had. For instance, the presence of the old television and a home theatre that stands at one corner of the living room. My home theatre is infested with insecticides and is worn out. The home theatre is one of the gadgets that almost every home had. The remote lies next to the television and one can barely see the wordings on top of it and at the look at the batteries, they are worn ou t. Moreover, the presence of an air condition shows that at the time, people used the machine to regulate the amount of heat in the house. This is proof that during summer, when it was hot people made their lives cool by using the air condition. Moreover, there was the refrigerator. On opening it, nothing was inside apart from a bad smell that came out of it. People used the fridge to store and conserve food to be used later. Because of the busy work schedules, people used to prepare food and store in the fridge.